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Real Estate Goes High-Tech:

Harnessing the Power of AI for Marketing Success

Danielle Damianov | CMG Financial

April 21st, 2023 (Winter 2023 Realtor Review)

Over the past few months, we have heard about the growth of Artificial Intelligence (AI), specifically OpenAI’s ChatGPT. You may be wondering what that is and how you can use it in your business. After spending several weeks exploring ChatGPT and other Artificial Intelligence (AI), I am blown away by all of the options. This not only grows and scales your business, but it can also improve your life. Let’s take a look at how you can use these different platforms in your business.

OpenAI ChatGPT

OpenAI’s Chat GPT has set records with the fastest-growing user base and is estimated to have 100 million monthly active users. This can be integrated into your business in a number of ways. It can write articles, blog posts, catchy Instagram posts, email series, podcast scripts, property descriptions, video scripts, and more. It can also help with life hacks such as giving you a diet plan, workout plan, or tips on how to organize your life and get your time back.

I recently had it write an email series with 7 emails that would go out to a For Sale By Owner explaining why it is better to work with a Real Estate Agent. If you ever feel stuck or don’t know what to put out there for social media content, blogs, MLS property descriptions, articles, or emails, ChatGPT can help you with that!


This is a game-changer when it comes to video. Pictory.AI is your complete video marketing toolkit. It turns your scripts, blog posts, and articles into videos. You can create catchy videos for your listings or social media in a matter of minutes.

You can also upload your videos to edit them, create video highlights, and much more. Pictory.AI and ChatGPT can go hand in hand. For example, you can ask ChatGPT to give you 4 reasons why you should buy a home now. Then take that script and upload it into Pictory.AI, giving you an amazing video to share on social media, in a blog post, or in an email in just a matter of minutes.


This is an excellent way to stay on top of your database and never lose another sale again. This platform allows you to upload your Farm, Client Database, and Buyers into the system or you can sync it with your CRM to find Buyers and Sellers who are ready to list or buy now.

It can also predict which homeowners will sell in the next 90 days. It will update your list with current client information so you never miss another deal or opportunity from your database.

This platform is a social media management tool that schedules your social media posts for you and will automatically pull content from your library to keep your social media fresh every day. It allows you to schedule posts, track your post's performance, and grow your audience. This is a great way to take the guesswork out of when to post and will keep your social media accounts engaging with fresh content daily. This will save you time and will also ensure that you are posting regularly on social media which is a great way to grow your brand and establish yourself as an authority in your market.

As you can see, Artificial Intelligence offers amazing solutions to grow your business and your brand. It offers tools to cut down on time, give you creative ideas to get your content out to the public, and be top of mind when someone is looking to buy or sell real estate. Establishing your online presence through articles, blogs, video, and social media content is a great way to grow your business and establish yourself as the top Real Estate Agent in the area.

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